ONCI
Building for Configurability
Led the transition from a rigid dashboard to a modular, widget-based system—reducing onboarding from 4 months to 2 weeks.
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Ed Thomas
Principal Product Designer
New York City
With 25 years of experience — ranging from early-stage 'zero-to-one' builds to operating as a Principal Designer (IC6) at Meta — I bridge the gap between high-level business strategy and technical execution.
While I've worked at the highest levels of Big Tech, my heart is firmly in the startup world. I love the energy of small, focused teams where design isn't just a department — it's a competitive advantage.
I see myself as the glue between high-level business strategy and technical execution. Whether I'm stepping up as a de facto Product Lead to double a team's shipping speed or architecting systems for 3 billion users, my goal is always the same: to cut through the noise and jargon to find the human story at the center of the product.
Experience Highlights
Meta: Principal IC6 on the global support ecosystem for Facebook, Instagram, and WhatsApp.
ONCI (OakNorth Credit Intelligence): Principal Designer leading the shift to a configurable, modular platform architecture.
10x Banking: Head of Product Design for a cloud-native platform used to launch Chase UK.
11:FS Foundry: Design Lead for modular 'Lego-brick' banking systems.
Retail giants: Redesigned e-commerce for brands like Dune, doubling turnover in six months