The 'On-ramp' Strategy

I led the discovery, design, and launch of the 'Climate Scorecard'— a lightweight, entry-level product designed to de-risk market entry into the complex space of climate risk. By pivoting from a data-heavy monolith to a zero-data-input MVP, we successfully acquired our first paying customers within a month.

Our original climate product was too heavy for the market: it was detailed, expensive, and required more data than most banks were prepared to provide.

To gain traction, we needed a lightweight layer that could serve as a low-barrier on-ramp for customers exploring climate risk for the first time.

I proposed a radical simplification: a scorecard that required no customer data. Instead, it leveraged our analysts' deep industry insights to provide risk 'badges' based on industry, U.S. state, and property type.

This was a strategic product bet designed to test appetite with minimal investment. If it worked, it would act as a lead-generator for our larger enterprise product.

To meet the aggressive 4-week deadline, I applied a ruthless prioritization mindset to the design process:

I repurposed our existing Design System and UI kit, allowing me to skip foundational work and focus entirely on the unique product logic.

Using Figma, I moved quickly to high-fidelity prototyping to ensure stakeholders and engineers had absolute clarity on the few, high-impact screens required.

I managed the sprint rituals — daily standups and detailed scoping — to keep the engineering squad aligned without the overhead of a dedicated PM.

The project proved that simpler is often better in nascent markets.

The Scorecard was a key factor in securing a deal with Huntington and several other paying customers.

The product successfully gauged market appetite before a change in the U.S. political landscape shifted the sector's priorities, allowing us to pivot our resources without having wasted months on a full-scale build.